How To Do SEO On A WordPress Website In 2022? (Ultimate Guide)

WordPress Optimization


What is SEO? How to do SEO in 2022?

Search engine optimization (SEO) is the key to success for small and large businesses' websites. SEO increases website organic search engine rankings. Your website's maximum incoming traffic is called organic traffic. The organic traffic increases your site sales and leads. 

The search engine optimization process is more difficult after Google released the latest Broad Core Algorithm update. This Google update hit website rankings, and you can't recover your keyword ranking again until Google launches the next broad Core algorithm update.

You are a small business owner. But you have no time to monitor your site and track site traffic statistics. You can hire someone online to do that for you. The online SEO specialist can monitor your website, fix issues, and provide helpful recommendations for growing your business website audience.

How to monitor your WordPress website SEO?

Several website optimization tools are helping you to read the statistics and performance of your website. I will highly recommend Google SEO tools. Those tools not only provide you analytics reports. Those tools also provide you with SEO suggestions for changes. Check out the list of free Google site audit tools.

* Google Analytics- Track your site traffic, conversions, and rankings.

* Google Search Console- Index pages, resolve issues, and fix technical SEO.

* Google Data Studio- Monitor your website performance.

* Google Tag Manager

All the above tools help you analyze your website performance, and you will get website optimization tips.

Tips for WordPress website SEO in 2022 - (Ultimate Guide)

WordPress is the best CMS in 2022. The stats show a maximum of 60% of the websites are hosted by WordPress. It is the most popular and fastest CMS. They have thousands of plugins, themes, and templates. You can easily design & optimize your website. It is beginners friendly and secure content management system. 

I can provide you with tips in three parts.

  1. WordPress on-site optimization
  2. WordPress Off-site optimization
  3. WordPress technical SEO

1- WordPress On-site Optimization:

On-page optimization is necessary. The on-site changes are visible on search results like this.


There are multiple on-site changes required to optimize your website. The on-site improvement tips are as below.

* Title of the website & pages:

Site title you can add on the setting page of the CMS. Go to your setting page, now see at the top website title, but the title of the website relevant to your industry. The website title length must be under 60 characters.

After the site title, you will add title tags per page separately. The page title length is under 60 characters.

* Meta Description of the site and pages:

The meta description will be visible on the setting page below the website title section. The meta description length must be less than 250 characters.

Write a meta description for every new page you create for your website. The length is the same as above.

* Heading tags:

Heading tags or header tags are necessary. The header tags increase your site's search engine visibility. You can use H1 to H6 heading tags. H1 is the large, and H6 is the smaller tag. 

* Alt tag:

Alt tags are the image tags. You can use alt tags for each image. the length is under 60 characters

* Images Text Description:

Images are also visible on image search results. Add proper image tags, and image text description. Both are visible on an image search result and increase your image search audience. The length of the image's text description is less than 100 characters.

* Images title:

Images title is also visible on search results. The length of the title is less than 60 characters.

* Page Tags:

The beginners of WP mostly forget this necessary part of SEO. You can view the page tags section on the right side of the posting page. Add relevant to the page tags. The page tags help search engines indexers and crawlers categories your page content on a different topic.

* Internal Links:

Search engines like internal linking pages. The internal links improve your content quality and increase views on the internal linking pages of the website. Your audience easily clicks and views the other pages of the website. Use internal links between the post. Use a minimum of 3 to 8 in-page links.

Their different plugins and themes provide helpful optimization suggestions. Check out the list of top Plugins and SEO-friendly themes.

  • Yoast SEO - WordPress SEO plugin
  • All in one SEO - WordPress SEO plugin
  • Avada themes - SEO-friendly themes
  • WP Total Cache - Images cache plugin
  • WP images optimizer - images size optimizer

2- WordPress Off-Site Optimization (linkbuilding)

High-quality backlinks are a necessary part of website optimization. High-quality backlinks increase search engine visibility. 

Higher page rank do-follow links increase keywords rankings positions. The Dofollow link-building campaign is the way to promote your site faster.

There are different types and multiple platforms of backlinks. Firstly, check out the list of backlinks types.

  • Text link
  • Dofollow- Higher value backlinks
  • Nofollow- Not index but valuable backlinks
  • Redirect 
  • Dotcom links - high-value backlinks
  • org linkbacks
  • EDU links - Very high-value links
  • Dot Net Links
  • GOV backlink - Very higher value links.

Check out the list of platforms where you submit your links.

  • Article directories submission
  • Social Bookmarking 
  • Profile creation links
  • Forum Posting
  • Forum Signature
  • Local directories submission
  • Local directories map listings
  • Blog comments
  • Website comments
  • RSS feed
  • Web 2.0
  • Wiki links
  • Guest Posting

The backlinks must be coming from high domain authority pages. Relevant page links with higher page rank are most valuable and get search ranking position faster. Start link building campaign or hire a SEOremote professional to do that for you.

3- WordPress Technical SEO:

Technical website optimization is necessary. The Google core web vitals updates penalize low-resolution images page and low-page speed websites. 

The technical site optimization strategy is very different in both above SEO methods. You will fix technical errors on the website and the Google search console.

You can view the errors on the Google core web vitals and Google lighthouse extension. You can analyze and optimize the website.

* Firstly, optimize your mobile site's technical errors. Mobile sites generate a maximum range of locally targeted audiences. The visitors frustrate by facing this kind of technical problem and immediately close your site. Go to the core web vitals page and fix the technical errors. The sample report page is as below.



* Secondly, Optimize your website on desktop search. The Desktop search results also get a higher amount of traffic to your website. You can log in to your Google search console and fix the errors on Core Web Vitals desktop.

Create a technical SEO-friendly WP website:

Do you need a technical SEO-friendly website? Follow the instructions below.

  • Use and update the latest Plugins you install.
  • Use an SEO-friendly theme.
  • Use cache plugins
  • Add images optimization plugins
  • Add content between the container
  • Don't use multiple fonts and color
  • Speed up your website
  • keep monitoring your site's technical SEO.
  • Fix errors as soon as possible.








 

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